Catalogue / Plate 68← All plates
Two voices, read from the mark
A headline that switches its key words into the serif from the client's logo.
We design housesthat age slowly,rooms that hold lightand budgets that hold.
Eight houses a year across Hertfordshire. Every one drawn by the partner you meet.
The second voice is the serif already in the client's logotype, kept to the operative words. If their mark has only one face, this technique is not available: inventing a pairing changes their identity.
Remake it
Build one interactive web page: A headline that switches its operative words into the serif already in the client's logotype. Set it on an invented business called Sampleton, with its own drawn or generated pictures and no one else's files. It suits: A client whose own mark pairs two faces. Do not let it fail the way this kind of piece usually does: Using the second voice everywhere: it only works on the few words that carry the meaning. It must work with the keyboard, on a phone, with reduced motion respected and no text under 12px. Tell me which libraries you chose and why.
Notes: when it suits, when it does not, how it fails
- When it suits
- A client whose own mark pairs two faces.
- When it does not
- A mark with one face. Inventing the pairing is changing their identity.
- How it fails
- Using the second voice everywhere: it only works on the few words that carry the meaning.
Measured on: landonorris.com · T4. Built from scratch for an invented business; nothing here comes from the site studied.